6th June 2019

Bags To School: SunStar Daily Press Release

Project Chair: Eric Smith

The Junior Chamber International Mandaue Chapter submitted a Press Release to SunStar Daily newspaper, for the Bags To School Area 4 launching on May 28, 2019. The news article was a well received feature and spread on the local daily’s community section carrying the headline, “JCI Philippines distributes bags to 500 pupils in Mandaue City.”

The main objective of the Press Release (PR) submission was to highlight the achievement of JCI Philippines’ Bags To School Area 4 launching and the success of the cohosting chapters on the endeavor. Its attached objectives include the promotion of Junior Chamber International and its advocacies to the public in the hopes of influencing readers on awareness of the JCI brand and initiatives, as well as for any membership and partnership opportunities.

A press release was submitted to JCI Mandaue’s contact at SunStar Daily for submission and feature on the Community Section.

Action taken on the submission resulted to a well-received full page feature in the SunStar Cebu newspaper. The news article was also posted on the SunStar website making it accessible online.

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